The business analysis world is evolving and so is the International Institute of Business Analysis™ (IIBA). The industry is expanding across different professions that now require more people to have strong business analysis skills. IIBA recognizes this and believes new markets can benefit greatly from the association’s resources, education, and community.
To make this vision a reality IIBA needed its website and technologies to align with its new strategic goals.
A new AMS. A new CMS. A new website.
With aggressive membership goals on the horizon, IIBA’s need for an improved website and updated technologies was imminent. A major AMS acquisition combined with a new CMS implementation may seem daunting, but not for IIBA. The association turned to Brightfind for a website redesign and to implement a new content management system (CMS) that would be tightly integrated to Fonteva, its newly selected association management system (AMS).
After careful evaluation, IIBA chose Episerver as its CMS due to its ease of use and open APIs for integration. The chosen platform, combined with Brightfind’s extensive expertise developing tight system integrations, led to a seamless experience for end-users, and a streamlined set of processes for staff.
- Digital Strategy
- Design and User Experience
- CMS Development
- Analytics and Support
Staying true to its brand.
As part of the redesign process, Brightfind’s creative team developed the typography (font and scale) first, and the rest of the site was designed around it. This provided a smart structure to support the visual hierarchy, and the strong font choice emphasized the personality of IIBA. The website was intentionally designed with various neutrals in order to reduce any potential negative impact of various colors with IIBA’s large international audience.
An incredible experience for both staff and constituents.