- Digital Strategy
- Design and User Experience
- Higher Logic
- Euclid ClearVantage
Mastering the impossible: An organization-wide consensus.
Brightfind began the project by talking with and listening to Connex staff about what they want and need out of the website. As Brightfind often sees, different departments had different goals and outlooks for the new website. To tackle this challenge, Brightfind helped Connex collaborate and look at its web strategy from a holistic perspective. An internal cross-divisional exercise enabled staff to staff to foster organization-wide consensus and buy-in on architecture decisions. Next up: listening to constituents.
Discovering what’s most important to constituents.
The website’s overwhelming amount of content coupled with the poor navigation made finding desired content a struggle. Brightfind conducted a card sort with constituents, which enabled web visitors to share how they think about and navigate content. Armed with this information Brightfind was able to design an information architecture that is intuitive to actual web visitors. Plus, the in-depth constituent interviews allowed for a deep dive into everything from what keeps constituents up at night to where they access Connex’s website (at a desk, a retail store floor, or even a ballgame) to how they want to consume information (infographics, content, videos, etc.).
Goodbye old content. Hello, intuitive navigation.
Numbers worth celebrating: