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Digital Strategy

Vince Tardy leading Creative Kickoff session

Discovery

Discovery aligns all team members around a shared vision. During this phase, Brightfind invites staff members to share their vast knowledge about your organization including history, purpose, objectives, and definition of success.

  • Data Gathering
  • Analytics Assessment

Stakeholder Interviews

Brightfind leads your teams in an interactive series of internal Stakeholder Interviews, which are designed to ensure all strategic priorities are voiced, documented, and aligned.

  • Goal Setting
  • Audience Analysis
  • Strategic Intent

Requirements Gathering

Brightfind focuses on the features and functionality of your website from both end-user and administrative perspectives. We document where current functionality is working and where new requirements are needed.

  • Administrative Requirements
  • End-User Requirements
  • Integration Analysis

User Research

User Research is perhaps the most critical component of any website enhancement initiative. It provides a wealth of insight and enables Brightfind to employ a data-driven approach to design and development. 
 
 
  • Website Audit
  • Competitive Analysis
  • Surveys
  • Focus Groups
  • Constituent Interviews
  • Persona Development
  • Journey Mapping
  • Usability Testing

 

Graphic designer's hand holding a pen over several different layouts

Next: Design and User Experience

Great design is more than identifying perfect fonts and color palettes. It ensures content is findable, transactions are seamless, and your brand is fully embodied. Brightfind has mastered all sides of design and delivers hard-working websites that are attractive and engaging.