Resources

Help yourself to a Brightfind ebook, webinar, case study, presentation, or video. We love to share our bright ideas!

Ebook BrightfindEbooks

Create Governance Plan
How to Create a Governance Plan for Your Website

You spent lots of money on your beautiful, new website. You know technically how to maintain the site— add a content block here and there and build a new page with new graphics, etc. But how do you keep the whole site from turning back into the chaotic, undisciplined, mess it was in prior to the redesign? You need a plan of action for maintaining the site. Digital governance can help you.

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Tactical and Strategic
Small Marketing Teams: Find Your Balance Between Tactical and Strategic

Marketers on small teams are responsible for fulfilling a plethora of roles within the development of marketing campaigns and business strategy. They must be strategic enough to develop, pitch, and lead execution of marketing plans, and at the same time, tactical enough to implement ground level execution of approved business plans. The balance of strategic and tactical can be one of the most challenging aspects of successful marketing. Christie Gunden explains how you can do both effectively.

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Style Guide How To
Why Your Organization Needs a Style Guide and How to Create One

Your brand is more than just your logo, it is the embodiment of your value to your constituents. Every word, every font, every color, and every tone you present to the world reinforces, or fails to reinforce your brand. In Peggy Maslanka's new e-book, she explains the importance of, and provides a step-by-step process for creating a style guide to establish and reinforce your brand and to set good writing standards for your organization.

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Crossover Role
Introducing The Crossover Role

Emily Witt's latest ebook introduces the Crossover Role, details the act of crossing over, and defines new rules of engagement. The crossing over of roles is itself a transformation with implications that impact everyone’s role in web.

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301 Redirects
Avoid an SEO Disaster with 301 Redirects

Content is the most important component of your website, and you must manage it appropriately as you transition from an old to a new website. Website redesigns can be especially tricky for organizations with vast amounts of content, but with a solid 301 redirect strategy in place, you can delight your visitors with a seamless transition.

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Persona Development
A Quick Guide to Persona Development

Understanding your constituents’ needs, expectations, desires, and motivations enables you to design appropriate experiences for them. One way to determine the unique characteristics of your constituents is to develop fictional representations of them, or personas.

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Website Design Data
Incorporating Data into your Website Design Process

Emily Witt, VP of Professional Services at Brightfind, explains the role of data in the website redesign process. From choosing your project team to future proofing your project, Emily’s ebook discusses modern processes that focus on your constituents.

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Case Studies BrightfindCase Studies

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How Can My Organization Convey Its Value to Potential Donors and Volunteers?

Your website can inspire the strong support of sponsors if it effectively showcases your organization’s essential contributions to its constituencies. We helped the USO communicate the impact of its many services to troops and their families with new branding, compelling publicity, and multi-site functionality that is easily updatable.

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How Can I Manage Several Different Content Types Myself?

If you must continually update events, jobs, news, and more, and prefer doing so yourself, a card-based design for your user-interface might serve you best. That’s what we created for the Society of Actuaries (SOA).

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What if you had one single, solitary chance to create a fabulous website?

How would you make the most of your one opportunity? The Alexander Graham Bell Association for the Deaf and Hard of Hearing (AG Bell) faced this question when they won a grant to build a Listening and Spoken Language Knowledge Center. And with the help of Brightfind, they arrived at some exceedingly wise answers.

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What is Brightfind’s Process for Redesigning a Website?

Brightfind’s Megan McKelvy, VP of Customer Engagement, is currently leading the website redesign for The Risk Management Association (RMA), and the thoroughness she describes in the Discovery and testing processes leave no doubt about how the website will achieve RMA’s strategic goals.

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Webinar BrightfindWebinars

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Accessibility and 508 Compliance Explained

508 compliant websites are accessible to all users, regardless of disability status. In her recent Webinar, Nina Amato, a Brightfind usability expert, provided attendees with detailed information about what’s included in these laws, why they exist, and for whom they were designed.

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From Ektron to Episerver: Your Migration Path

Now is the time to start thinking about migrating to Episerver. Join us on June 29th for a Webinar to discover how Episerver’s state-of-the-art search technology, excellent personalization capabilities, and analytics and SEO tools will rock your world. And get this, you may be eligible to license Episerver at no additional cost. Register for the details.

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2015 Technology Trends in Associations

We review key findings from the 2014 Lehman Reports Association Technology study, a report on how over 400 associations use technology products and services. Hear how associations are prioritizing their technology budgets, what tools they’re using, and how they’re staying up to date with the rest of the industry.

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Presentation icon BrightfindPresentations and Events

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"Simple Ways to Improve Your Website by Using Data" with Frank Klassen

Everyone talks about the power of data, especially on the web, but the challenge is in knowing which sets of data to analyze and how to use them in a way that truly informs decision making. In this AUDC session, Frank Klassen shares real world examples of how associations are using AMS, analytics, and user experience data to make simple adjustments to web features that result in significant outcomes.

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"ANA Breaks out of the Pack with Episerver" with Frank Klassen

The American Nurses Association’s approach to e-commerce is revolutionary for a member-based organization. Using Episerver’s Ecommerce Software to provide easy and satisfying experiences for their members and customers, ANA has positioned itself to set a new bar of website goal achievement in the association marketplace.

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“The Crossover Role: IA Summit 2015” with Emily Witt

Learn what the Crossover role is, why it’s important, how to embrace it, and the essential benefits for your organization, and more importantly, your career development. Through practical advice and real life examples, you’ll understand if you are the Crossover role and how to maximize your impact.

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“How to Style Your .NET Personify Controls” with Frank Klassen

By unifying the look and feel of your website and Personify360 controls, you can eliminate distractions caused by disjointed design and better direct users down the funnel that accomplishes your business goals. Walk away from this session with the understanding of how to apply custom styling.

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"Providing Members with an Amazon-like Shopping Experience" with Megan McKelvy

Your association doesn’t have Amazon’s budget, but your constituents still expect a user-friendly web experience when they reach your Website. In this part-presentation, part-training session discover how Personify360 customers are taking advantage of user testing, web strategies, and proper web design to build successful sites.

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"Content Marketing Strategies for Success" with Christie Gunden

This session will cover strategies to avoid generalized messaging and deliver highly personalized content that can increase conversion rates, membership satisfaction, and ultimately revenue.

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Video BrightfindVideos

2016 Design Trends
Design Trends for 2016

Curious about where web design is headed this year? Join a tour of the smartest new trends, guided by Brightfind’s Creative Director Vince Tardy, in his new video series, BrightTakes.

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Give good design feedback
Non-Designers: How to Give Good Design Feedback

Even though you’re not a designer, you know which design elements will serve your needs. In his new video series, BrightTakes, Brightfind Creative Director, Vince Tardy, explains how the right type of design feedback gets those needs met.

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Foster Creative Thinking
How to Foster Creative Thinking in Your Organization

Do you spark or dampen creativity in your team members? In his new video series, BrightTakes, Brightfind Creative Director, Vince Tardy, offers a few simple, but sure-fire techniques for inspiring creativity in your organization.

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If you are still reading (and unrelated to a Brightfind employee), we’re thrilled to have your undivided attention. Let us know how we can work together for better, stronger, more engaging digital experiences.

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