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World Usability Day
November 12, 2020

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Program

Welcome

9:15 a.m. – 9:30 a.m. 
Frank Klassen, CEO, Brightfind

Let’s get this party started! Frank Klassen will lay out the roadmap for the day and give you some fun facts about World Usability Day.


How Artificial Intelligence Impacts Your Professional Life
9:30 a.m. – 10:00 a.m.
Nazhin Beiramee, Senior UX Designer, Brightfind
Vince Tardy, VP of Design, Brightfind

Whether you like it, are intrigued by it, or terrified of it, artificial intelligence is already a part of your professional (and personal for that matter) daily life. Learn how it is affecting your work and how to take advantage of it to help you work smarter and faster. We’ll cover how AI is integrated with tools you already use as well as things to be mindful of (hint: sometimes AI gets it wrong and you—a real live person—must intervene).

Break
10:00 a.m. – 10:05 a.m.

Data Science + Human Language = Incredible User Experiences
10:05 a.m. – 10:35 a.m.
Greg Pollack, VP of Sales,  Association Analytics


Discover the power of combining behavioral interactions with a strong data strategy. Learn how the winning combination enables you to deliver personalized web content that is tailored to individuals’ unique interests and motivations. We’ll share how to leverage Natural Language Processing (NLP) to detect themes and significant keywords to deliver smarter content recommendations. This session will draw parallels between how Amazon and Netflix use AI and showcase how your organization can do the same—no conglomerate budget needed!

Break

10:35 a.m. – 10:40 a.m.

The Power of Intelligence: Using AI to Drive Results
10:40 a.m. – 11:10 a.m.
Jeff Cheal, Senior Director of Customer Service, Episerver
 
As machine learning matures, new tools are emerging to help associations learn about website visitors’ behavior and intent. This superior intelligence enables organizations to build customer-centric marketing strategies that drive success. What is behind these tools? Join Jeff Cheal from Episerver in a discussion about how AI is being used to provide associations with website efficiency and optimization like never before.

Break
11:10 a.m. – 11:15 a.m.

How Automation and AI Enhances the Usability of Sitefinity DXP
11:15 a.m. -11:45 a.m.
Jonathan Read, Solutions Architect, Sitefinity
 
Watch how the Sitefinity Digital Experience Platform (DXP) makes use of machine learning and other technology to deliver seamless, personalized website experiences. Sitefinity will showcase how to take a strategic approach to digital experiences. The demo will cover:

  • Page & Content Creation at Scale
  • User Journey Tracking
  • Recommendations Engine
  • Anomaly Detection
  • Touchpoint Discovery
  • Extensions/Integrations

Conclusion
11:45 a.m. - 12:00 p.m. 
Frank Klassen, CEO, Brightfind

Frank will provide a quick recap of the morning, answer your questions, and share resources for learning more.

Presenters

Photo of Nazhin Beiramee
Nazhin Beiramee, Brightfind

As Brightfind's Senior UX Designer Nazhin spends her days learning about our clients' website visitors and incorporating her research into intuitive user experiences. Nazhin is happiest when there is a dog by her side!

Headshot of Jeff Cheal, Episerver
Jeff Cheal, Episerver

Jeff is Senior Director of Customer Service at Episerver. He has an extensive background in software and marketing strategy. His experience with both large organizations and small start-ups enables him to successfully oversee complex projects and wear different hats to ensure incredible customer experiences.

Frank Klassen, Brightfind CEO
Frank Klassen, Brightfind

Frank empowers organizations to harness the web to attain their goals and fulfill their mission. As CEO, he is responsible for executing Brightfind's vision, which is to be a nationally recognized creator of digital experiences that deliver provable value to our customers’ customers. 

Greg Pollack in the driver's seat of a sports car.
Greg Pollack, Association Analytics

As Vice President of Sales at Association Analytics, Greg works with associations to help them better understand their data. He understands how to bring business and technology together to get results. And he likes cars. Fast cars.

Jonathan Read, Sitefinity
Jonathan Read, Sitefinity

Jonathan is a Solution Engineer who has been working with the Sitefinity platform for nearly 10 years in various capacities like consulting, sales, evangelism, and more. His experiences also include professional photography and photo enhancement. Jonathan enjoys vegetable gardening, canning (those veggies), camping, and woodworking when he is not writing code.

Vince Tardy, VP of Design
Vince Tardy, Brightfind

As VP of Design, Vince uses design thinking, creativity, and research to create deeper, richer user experiences for Brightfind’s clients, and their end-users. Vince has more than 20 years of industry experience, designing products that are beautifully functional, performant, and easy to use. 

Presenting Organizations

  • A2 Logo
  • Brightfind Logo
  • Epi Logo
  • Sitefinity Logo