9:15 a.m. – 9:30 a.m.
Frank Klassen, CEO, Brightfind
Let’s get this party started! Frank Klassen will lay out the roadmap for the day and give you some fun facts about World Usability Day.
How Artificial Intelligence Impacts Your Professional Life
Nazhin Beiramee, Senior UX Designer, Brightfind
Vince Tardy, VP of Design, Brightfind
Whether you like it, are intrigued by it, or terrified of it, artificial intelligence is already a part of your professional (and personal for that matter) daily life. Learn how it is affecting your work and how to take advantage of it to help you work smarter and faster. We’ll cover how AI is integrated with tools you already use as well as things to be mindful of (hint: sometimes AI gets it wrong and you—a real live person—must intervene).
Data Science + Human Language = Incredible User Experiences
Greg Pollack, VP of Sales, Association Analytics
Discover the power of combining behavioral interactions with a strong data strategy. Learn how the winning combination enables you to deliver personalized web content that is tailored to individuals’ unique interests and motivations. We’ll share how to leverage Natural Language Processing (NLP) to detect themes and significant keywords to deliver smarter content recommendations. This session will draw parallels between how Amazon and Netflix use AI and showcase how your organization can do the same—no conglomerate budget needed!
The Power of Intelligence: Using AI to Drive Results
Jeff Cheal, Senior Director of Customer Service, Episerver
How Automation and AI Enhances the Usability of Sitefinity DXP
- Page & Content Creation at Scale
- User Journey Tracking
- Recommendations Engine
- Anomaly Detection
- Touchpoint Discovery
Frank Klassen, CEO, Brightfind
Frank will provide a quick recap of the morning, answer your questions, and share resources for learning more.
Jeff Cheal, Episerver
Jeff is Senior Director of Customer Service at Episerver. He has an extensive background in software and marketing strategy. His experience with both large organizations and small start-ups enables him to successfully oversee complex projects and wear different hats to ensure incredible customer experiences.
Frank Klassen, Brightfind
Frank empowers organizations to harness the web to attain their goals and fulfill their mission. As CEO, he is responsible for executing Brightfind's vision, which is to be a nationally recognized creator of digital experiences that deliver provable value to our customers’ customers.
Jonathan Read, Sitefinity
Jonathan is a Solution Engineer who has been working with the Sitefinity platform for nearly 10 years in various capacities like consulting, sales, evangelism, and more. His experiences also include professional photography and photo enhancement. Jonathan enjoys vegetable gardening, canning (those veggies), camping, and woodworking when he is not writing code.
Vince Tardy, Brightfind
As VP of Design, Vince uses design thinking, creativity, and research to create deeper, richer user experiences for Brightfind’s clients, and their end-users. Vince has more than 20 years of industry experience, designing products that are beautifully functional, performant, and easy to use.